Ashland launches new nature-derived styling polymer based on cassia seeds

As customers remain to require natural ingredients in their elegance items, hair styling formulators look for components derived from nature that could help them to resolve this trend. In designing, natural solutions can be difficult as they typically do not supply the efficiency of their synthetic counterparts. To resolve the formula, Ashland has actually banked on cassia seeds that are grown wild and also naturally harvested in India. This natural material has actually been used in Ayurvedic and also Chinese medicine for over four thousand years.

More tightness
” Styleze CSP polymer addresses the need for naturally-positioned designing formulas where initial tightness, solid hold as well as moisture resistance are wanted,” claimed Denise Costrini, international advertising and marketing supervisor at Ashland. “It offers a lot more tightness and also hold than conventional synthetic products such as PVP, while offering that all-important nature derived case that customers are looking for without the deposit that other all-natural styling polymers can leave on the hair. Stylezse CSP has 69% all-natural beginning web content (according to ISO 16128) as well as supplies 24-hour moisture resistance that outperforms PVP.”

Versatile product
According to Ashland, Styleze CSP delivers clear in-hand gels that are simple to eliminate from the hair. The convenience of Styleze CSP polymer allows its usage in a range of hair styling items, from styling gels and creams to waxes, mousses and also products.

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